This is a trend our dermatologists are rejoicing over! The NO TAN trend not only keeps a youthful look, but helps prevent skin cancer. Wearing a broad spectrum sunscreen with SPF 30 or higher daily decreases your risk of melanoma by 50%. One person dies of melanoma every hour, and tanning beds increase your risk of melanoma by 75%. If you are spending a day at the beach, be sure to reapply your sunscreen every 45 minutes, wear a broad-brimmed hat and stay shaded as much as possible. Join celebrities Zooey Deschanel, Nicole Kidman and Scarlett Johansson in the NO TAN trend for 2015!